Chikito

problem

Every generation crowns its own word for the girl everyone notices — right now it's "baddie" or "slay queen." In the early 2000s, it was "Chikito," a term that's since died out completely. The challenge was reviving that cultural memory without reviving the word itself. World building that could make people who lived through that era feel it again, and let a new generation glimpse what it was like, purely through visuals.

solution

I built a full visual identity system carrying the word's nostalgia on its own. A playing-card deck, wall posters, and AI-generated imagery reimagining the Nigerian woman in Lagos market scenes, using the texture of everyday Lagos street life as the backdrop for the era's "fine girl" archetype. It landed exactly as intended: people didn't just react, they reminisced, tagging friends and requesting the designs as wallpapers.

year

2023-2026

tools

Adobe Suite